Coming up with a cool idea for a mobile app is thinking. Getting it to work is typing. Solving common business problems requires a lot of typing. Optimizing business processes through software requires hard thinking. Someone who is mostly thinking and someone who is just typing are doing very different kinds of work and need to be managed in different ways. Typing can be outsourced. Thinking can’t. Don’t diminish the importance of typing. And don’t let typing – not being able to type – get in the way of thinking.